I don't think that Disney did it to fill rooms. I think they liked the good PR that they got from Irma and they hope to get it from the dog friendly announcement. You can tell by the way they worded it in their announcement for each resort that they think the public will be pleased that Disney loves dogs.
Disney does EVERYTHING to make money, as they should per their stockholders (of which I am one). Disney may write a check for Hurricane Relief for good PR but in terms of the operations of those resorts, it's about MONEY. I can bet this has been discussed for some time, how to get an up on all the resorts being built in the area - many of them geared to young families they might now compete with - or adults looking for that "Margaritaville" vibe. Great Wolf Lodge, HUGE family resort, is to be built right across from DS, and there are others. Offsite gives you way more for your money in terms of your actual lodging, Disney is in process of re-branding their hotels across the board. All Irma did was open the door for them to announce ... and they still weren't done planning it so we have this communication mess we have.
I say again, Disney can't hire housekeepers to save their life, even with bonuses. They offer gift cards in lieu of housekeeping therefore undercutting themselves. How can they eliminate housekeeping and make money ........... dogs.
Which deluxe could they do this with minimal issues? YC
Which resort would be make perfect sense and easy? FW Cabins
Which moderate needs renovation and work? POR
Which value might be having occupancy issues ($$)? AoA
THIS is not for PR other than marketing "look what we offer that no one else does .......... dogs with basically no rules" - bring them on! I have no doubt these resorts will follow with dog playgrounds, dog pools, dog room service ........ especially if this is kept from spreading to other resorts. I think it may be too late for these resorts but we can all stop it from spreading.
Maybe they don't want to spread. Maybe this is part of the elimination of value, moderate etc, and part of the re-branding.
AoA is Family Suites and fun for whole family, even dog.
POP will be the modern boutique room with GONDOLAS.
CSR will be the upscale multi offering multi dining resort.
POR will be the Southern Charm Dog Resort.
FW will now be a true campground that loves dogs.
I think the goal here should be to stop them from adding this to any other resorts.