I've heard of and read some complaints, and now I'm going to say my piece.
I've heard that they're asking a lot of money for items that seem unrealistic.
That's just not true. Not of the items themselves such as $800 pens, nor of the D23 Membership.
How is it not true?
In terms of the pen as a specific item, Mont Blanc offers pens with a $100,000+ pricetag. Do I want one, no I do not. But when you examine the pen being offered, it is in fact possible to compare it to items of a similar price to evaluate it's worth. If however you don't want the pen, or a pen that costs that much for fear of losing it, breaking it, having it stolen, well then you wouldn't buy a pen anywhere that costs that much, so why complain?
The price of the D23 Membership. $75 USD. The D23 Magazine, a quarterly magazine with a price of approximately $15 USD would cost you a yearly total of $60 USD, plus the costs of gas or mass transit fees, *and* additional costs incurred by finding out if the store of your choice has the new issue on sale, such as the internet or telephone time. Granted that you pay for some of these things "anyway," when you use them for a purpose, effectively part of the service charge is going towards that. And let's not forget about sales tax where applicable; Mickey Mouse may getting the lion's share, but Uncle Sam wants his cut too. Now that you've got that chunk of change in mind, add on everything else.
What is that? Well, parts of the remainder of the $75 charge goes to paying for postage; on the D23 Magazine, and on the Membership Certificate and Card. Another portion goes to actually making your Membership Certificate and Card. And some of it goes to paying for the "Surprise Collectible Gift" to be made and shipped to you. And of course, someone has to write, edit, and construct the bi-weekly email newsletter whether or not you opt out of it. And another portion of that money pays for the internet hardware and access that it takes to e-mail such a thing out. And there's also webmastering services and other associated costs with the Disney.com/D23 website.
That's where your money is going. When you keep all that in mind, that's an amazingly great deal as opposed to a "waste."
Now I've also seen people saying things along the lines of Disney's just catering to their wealthy client base. So what if they are? Disney in order to remain in business has to turn a profit, and has to find new ways of doing it so that if and when something experiences a profit loss, or another division needs money for this or that project, there are resources available to cover that.
But Disney isn't just catering to the wealthy. Don't forget that Disney has for years offered things for sale starting at $1 all the way up to several thousand dollars. It is my opinion that Disney puts an intentional and concerted effort into designing and making offerings that allow them appeal to largest possible total audience. Disney offers things to those on a limited budget too, such as an annual pass that has an effective cost of $1 a day, there are the value resorts such as Pop Century, and there's the dining plans that for $40 a day let you eat over $150 a day in food if you stop and plan properly.
Don't lose sight of the fact that if you don't like it, you're not obligated to join. There's no sign hanging over your head that tells everyone that you are or are not a D23 member. And there's no rule that says you have to buy one of everything in the boutique. If you don't like it, and have to say something about it, just say you don't like it. If you want meaningful change to happen, then when you expand upon why you don't like it, then please, base your complaints on reality & research, and not on a kneejerk reaction.
Keep on moving forward.