Yes, it is for 5 days in a row. You can still buy / use the 5 day package, but it stops working after the fifth day from when you activate it. It is still a good deal - I got the 5 day package and used 4 days, and ended up with a ton of pictures. Note that the prints included with the package need to be printed in the park by the end of the fifth day.So does 5 consecutive days mean in a row...we are staying 7 days but only planning on 5 days at the park. We plan to take a day off in the middle to rest, can we still use this 5 day pass?