Well parties have become more numerous, start earlier in the year so yea those have limited park hours. Also the other paid events like the night paid hours probably have shortened the day. Perhaps that would have been EMH for resort guests or they just shave 1 hour off operating hours where without the event could be available for everyone.Also, just to nitpick, the paid events aren't shortening hours. Outside of Halloween/Christmas parties (which aren't new), do we have an example of a paid event that has shortened park time?
In WDW I would expect the pricing for such a product to be in the $700-$1000 range (depending upon the time of year) per person, per day,......
There wouldn't be enough people that would pay that price. Setting a higher profit margin doesn't always mean higher profit, there's a pricing sweet spot for everything and $700-1000 is too much. Also, assuming that this would replace VIP tours, you didn't include employee cost in your estimations, only hourly wage, so you'll have to take a little more off the profit side.
Now, letting people go to the front of the line costs Disney absolutely nothing. So the cost for them to implement this system is very near zero, it's basically free money. Estimating how many would be available or how many they would sell is the tricky part. Will there be 1 available for every 50 visitors, 25 visitors? Let's say there is:
1 Ultimate Unlimited available for every 100 guests
1 Ultimate available for every 50 guests
1 Super available for every 25 guests
Since the pricing varies based on time I'll just average the cost of each
Ultimate Unlimited - $153
Ultimate - $85
Super - $42
Attendance at each park is:
Magic Kingdom - 56,000 per day
Epcot - 33,000
Animal Kingdom - 34,000
Hollywood Studios - 29,000
So for each park these fast passes would be available
Magic Kingdom
Unlimited - 560
Ultimate - 1,120
Super - 2,240
Epcot
Unlimited - 330
Ultimate - 660
Super - 1,320
Animal Kingdom
Unlimited - 340
Ultimate - 680
Super - 1,360
Hollywood Studios
Unlimited - 290
Ultimate - 580
Super - 1,160
There may be more of the different types of fast passes available but I seriously doubt there are less as these numbers aren't that large in consideration and I'm sure they would sell out every day at the numbers listed.
Total number of passes and total cost
Unlimited - 1,520 passes @ $232,560
Ultimate - 3,040 passes @ $258,400
Super - 6,080 passes @ $255,360
So the grand total of gross revenue per day by selling passes at the listed rates for Paris would be $746,320.
There is no way the VIP tours are bringing in almost $750k per day. Even at the highest rate of $4,200 they would have to average 177 VIP tours per day to come up to the same figure.
So if this does come to Disney US I wouldn't expect a massive price increase, I would expect it to be in line with the Paris pricing because it's getting to the limit of what the average person would pay and that's what they're targeting with this, the average person willing to splurge for an add on.
Also, just to nitpick, the paid events aren't shortening hours. Outside of Halloween/Christmas parties (which aren't new), do we have an example of a paid event that has shortened park time?
The part you didn't include is that many people would shorten their trips. If you can do everything at MK in one day and one day for the other three, why come for a week? If I spent the money on an ultimate pass, am I going to take the time to do a TS or buy souvenirs?There wouldn't be enough people that would pay that price. Setting a higher profit margin doesn't always mean higher profit, there's a pricing sweet spot for everything and $700-1000 is too much. Also, assuming that this would replace VIP tours, you didn't include employee cost in your estimations, only hourly wage, so you'll have to take a little more off the profit side.
Now, letting people go to the front of the line costs Disney absolutely nothing. So the cost for them to implement this system is very near zero, it's basically free money. Estimating how many would be available or how many they would sell is the tricky part. Will there be 1 available for every 50 visitors, 25 visitors? Let's say there is:
1 Ultimate Unlimited available for every 100 guests
1 Ultimate available for every 50 guests
1 Super available for every 25 guests
Since the pricing varies based on time I'll just average the cost of each
Ultimate Unlimited - $153
Ultimate - $85
Super - $42
Attendance at each park is:
Magic Kingdom - 56,000 per day
Epcot - 33,000
Animal Kingdom - 34,000
Hollywood Studios - 29,000
So for each park these fast passes would be available
Magic Kingdom
Unlimited - 560
Ultimate - 1,120
Super - 2,240
Epcot
Unlimited - 330
Ultimate - 660
Super - 1,320
Animal Kingdom
Unlimited - 340
Ultimate - 680
Super - 1,360
Hollywood Studios
Unlimited - 290
Ultimate - 580
Super - 1,160
There may be more of the different types of fast passes available but I seriously doubt there are less as these numbers aren't that large in consideration and I'm sure they would sell out every day at the numbers listed.
Total number of passes and total cost
Unlimited - 1,520 passes @ $232,560
Ultimate - 3,040 passes @ $258,400
Super - 6,080 passes @ $255,360
So the grand total of gross revenue per day by selling passes at the listed rates for Paris would be $746,320.
There is no way the VIP tours are bringing in almost $750k per day. Even at the highest rate of $4,200 they would have to average 177 VIP tours per day to come up to the same figure.
So if this does come to Disney US I wouldn't expect a massive price increase, I would expect it to be in line with the Paris pricing because it's getting to the limit of what the average person would pay and that's what they're targeting with this, the average person willing to splurge for an add on.
The part you didn't include is that many people would shorten their trips. If you can do everything at MK in one day and one day for the other three, why come for a week? If I spent the money on an ultimate pass, am I going to take the time to do a TS or buy souvenirs?