Ronferr80
Mouseketeer
- Joined
- Apr 23, 2015
Your post got me thinking... with my husband being an economist and me an MBA/MSF, we talk a lot about “marginal cost” when we talk about our WDW vacation spending...
So we’re already spending $X — what’s an additional 0.02 times $X... that sort of thing. I think CL guests and once-in-a-lifetime trippers are GREAT targets for this type of offer.
And if I had to bet, there’s a market beyond that group for the same “marginal cost” reason. Not everyone, but a profitable fraction.
That's why I think Disney is so smart in everything they do and decide to charge: Think about it nighttime shows with fireworks in the park included with your admission yet they have a desert party with special viewing and from my knowledge extremely profitable with that....
Rides included with your admission yet they have these early morning and late night magic (for a cost) for extra rides, shorter waits, etc which again I believe is highly profitable and people book
hotels with bus transportation included with your stay and Disney has added the Minnie vans, which to be fair, are new but to my understanding doing quite well
and now this option which will be rolled out to introduce extra fast passes
Disney understands that there is a good amount of people that may want more, book more, splurge more when planning a vacation and will always cater to that want/need (which in turn is highly profitable for them)