Yep. I only watch ESPN now when there is a sporting event on that I like (college World Series right now) or Scott Van Pelts sportscenter.They seem very focused/stuck on this idea of Athletes as celebrities and mixing with celebrities and then their personalities being (or wanting to be - looking at you Stephen A) celebrities by association.
I think the real challenge is ESPN became big because of Sport Center as people would go there for sports news and score updates, etc. - but now with twitter there is no need for a sportscenter ... so why would I go to ESPN? Or what could make me want to go there vs twitter? Talking heads? Live games?