kylenne
Wakandan-American
- Joined
- Oct 16, 2016
Heard a nice new term for this on Good Morning America this morning - shrink-flation. They mentioned smaller put-ups with the same price. The unit price was $1.50/ounce. Now it's $2.75/ounce. Wow.
The marketing says it's now "cleaner".
Anyway, "clean" is my least favorite buzzword. Hmm. Does is mean organic? Well, no. Does it mean less dirty? Not so much. Morally uncontaminated? Well I didn't know that body wash could commit sins.
According to the cosmetics industry, "clean" means it's "safe, non-toxic, and has transparent labeling of ingredients." Whelp, I didn't think that was really an issue before....
As a certified beauty junkie “clean” is just the latest nonsensical marketing hype label in the beauty industry. It’s their equivalent of “GMO free” and just as anti-science minded.