I totally agree with this. We were given an opportunity this summer for a free upgrade from Pop to a Nemo room at AofA for a two week stay. While I love the location of the Nemo rooms and the theming of the resort outside, I just couldn't live with that theming in my room for two weeks, so I turned down the offer. The blue walls are just depressing to me. I really haven't thought about this as a reason for going generic, but it makes sense.