Terms used in the hotel industry to describe the cost to a customers that request accommodations for the same day without prior booking arrangements . The rack rate price
tends to be more expensive than the rate that the customer could have received if he/she used a
travel agency or third-party service. Rack rates can vary based on the day that the room is requested. For instance, the rack rate may be more expensive on weekends, which are usually high travel days.
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A hotel rack rate is the "published rate," or "the
maximum a property charges for a room," according to Frommer's Travel Guides. It is sometimes quoted to potential customers over the phone, and it may be displayed on the room door. Either way, it's similar to the sticker price on a car: The only people likely to pay the rack rate are those who are unaware they can obtain a discount.
rack rate
Slang for rent at full asking price with only the minimal build-out or other allowances usually quoted to prospects. No concessions.
What is the meaning / definition of
Rack Rate in the
hospitality industry?
When it comes to setting prices for rooms, establishing the highest rate is important. This rate is called the Rack Rate, and it is from this
maximum price that all other rates take their lead. But that is not to say that one Rack Rate will apply to every room in a
hotel. No. With rack rate setting it is essential to apply a different rate to each room category, otherwise
occupancy (and therefore revenue) could be adversely affected.