Great question, I've been 4 times in the past 4 years. I'm still reminded by people, that on my first day ever at Disney World, I said I'd never go back. I don't do well with crowds and although I knew it would be crowded, I wasn't prepared for the crowds. But there's something about that place that keeps bringing me back despite the crowds. My kids are 14 & 11 and were never really into meeting the characters, but there's still something that gets us excited to return. We're not even a parade/fireworks family, never watched Illuminations or Wishes or HEA, but we still count down our days until we return. So why do we go? I can't explain it, but I also can't wait until our next trip!