Thank you both for your responses. A few follow-up questions/comments, if you will indulge me. And please note, I'm not trying to be glib or contrarian, I'm just exploring why/how this relationship works and why companies really do try so hard to increase their stock price and the consequences of not doing so.
Other than access to credit, the other impacts you indicate don't seem to affect the company directly, just the shareholders; at least to my novice understanding, hence my question.
The obligation comes to the people buying the stocks. If a company does not value their shareholders, the shareholder sell their stocks. If there is a large shareholder selloff, stock prices plummet and that can take years to recover from, if you ever do.
My question is, why is this bad? Who cares if the stock price plummets 80% and never recovers? The shares have been sold, the company has received the funds from the initial sale, so what does it matter, then, to the company, if the shareholders can no longer re-sell those shares at a personal profit? I guess such a scenario would affect the company's ability to issue any *new* shares for sure, but I'm curious what kind of immediate impacts to the company would be if that happens.
Stock value is a hazy mess, but it does effect cashflow for companies
Whaaaa -- this one I don't understand. Once they sell their stock to the public, they don't see any subsequent income or expense as the price of that stock fluctuates. How can it affect their cashflow? I guess it would if the company itself owned some of those shares (which I know many do) and then tried to sell them. Or if they tried to issue new shares, but still....
the ability to obtain credit for projects, and overall stability of the company. We all like the new rides and want longer hours and show to return. That does not happen without shareholder happiness.
I can see a correlation here, since banks and credit agencies won't want to loan money (or the public won't buy bonds) for a company that is not profitable, and stock price will also trend with profitability, but I don't see the causation of how a stock price reduction will impact a company's credit directly.
Taking the question at face value... If a company does not increase the value to the stock holders, it goes out of business.
This one I disagree with. GE's stock price, for instance, has consistently gone down for years and years and they are still in business. Again, I think what you're seeing is correlation, not causation. The stock price going down is not
causing the business to fail, but rather, the other way around. Lower profits or performance for a business results in lower stock price.
People buy stock for one reason and one reason only. It's an investment. There are 2 ways you earn money off of stock. Either Dividends or an increase in the perceived value of the company. Dividends are very simply profit sharing. If the company does not increase profits, it does not give dividends. So people do not purchase the stock.
If the stock value does not go up (which is really just a reflection of the perceived value of the company) then people do not purchase the stock.
I understand what you're saying, but I don't understand how any of that impacts the company directly. I get that dividends are a choice by the company, and that they could share profit with shareholders via dividends, or they could also re-invest those profits into growing the business, but none of that has anything to do with the stock price itself. And again, it doesn't seem, on the face of it, to affect the company directly if people don't buy the stock (subsequent to the initial sale of stock from the company anyway).
The value of the stock basically determines things like the "Market Cap". A companies market cap is what affects it's credit rating. The credit rating in turn affects the amount of money it has access to and the interest rates it pays on that money - which in turn affects how much money the company has - which is used to bujild new rides, add new experiences, or invest in more projects in order to make more money which makes the stock go higher which allows them to do more - it's a cycle.
In other words, if you do not increase the value, people sell. Your market cap goes down. You have less access to loans and current loans go up. That increases your operating costs and you lose more money. If it drops enough, you get purchased by another company and either they make money or break you apart into pieces and sell you off.
In this circumstance, "Market cap" is just being used as a surrogate for stock price (since Market cap is just share price x outstanding shares). With that in mind, we're back to what I mentioned above: That profitability can impact credit ratings, etc. and impact a company's access to loans, bonds, and credit, and will thus
correlate with stock price, but I don't see the causation component there.
Thank you both for sharing your expertise and experience!