I copied the membership details for Loews First below...it's very easy just call the number below and they ask the usual, name, address...and what free gift you would like in your room (bottle of red/white wine, bottled water, fresh fruit and my favorite - cookies and milk!) - you will also receive a newspaper every morning of your choice...it's really nice and I've heard once you check in with your Loews First number you may be upgraded if the space is available (pretty nice for a little phone call to join!)
Enjoy!
Loews First Membership Application
Please allow 3 to 5 weeks for online
enrollment. For immediate enrollment,
please call 1.800.LOEWS12.