It's a nice offer for an upgrade. But not as good as applying for a new card. If you take the upgrade, it'll lock you out of getting the sign-up bonus on the plat in the future. If it was me, I would apply for a new card and then take the upgrade offer (end up with 2 plats).
On a new plat, there is an offer for 125k with 10x restaurants. I believe there's a targeted 150k offer out there too.
The airline incidentals credit is calendar year, so you can use it twice on one annual fee. There are loopholes for some airlines, you can check Flyertalk for the most current data points. For Uber, I use it for UberEats pick-up. Items might be $1-2 more than ordering direct, but no delivery fee. The hotel credit is calendar year as well. Best use is when you can find a Fine Hotels and Resorts property as close to $200 as possible as that only requires a one night stay. Or if it's a place you were going to pay cash to stay anyways. Portofino at Universal is FHR. Swan and Dolphin is Hotel Collection (requires 2 night stay).