I really liked it. I'm not a huge motion simulator person. I like Star Tours and Soarin' perfectly fine, and make a point to do them each day I'm in the parks. But, rarely would I consider riding them over and over again. We rode Smugglers Run 4 times in a row. It was a different experience each time for us, as we got to do different positions, and it was all still so new. Once it wears off, where will it settle in E-Ticket Land?
I like it more than Matterhorn, but less than Splash.
I like it more than Indy, but WAY less than Radiator Springs Racers.
I like it more than Star Tours, but less than Incredicoaster or Guardians.
I like that it's interactive both by yourself with the control board, and that groups in the cockpit can work together and encourage others to get a better score for everyone. The immersion in the queue is amazing, and I think that's one of the best I have seen (I've only been to DLR, so not in comparison to anything at WDW, where I believe I have heard queues are generally a bit more entertaining). I think it's a perfectly good addition to the parks, and will make time to ride it again--and again--when I'm there next spring.