ROFR is DVC's way of keeping the price of resales high so that they will have a better argument when someone is considering buying resale vs direct. The sales people can say - for just $40-50 more per point you can have all these benefits and perks. As direct prices have increased even for the sold out resorts the resale prices are also increasing, which is why we always see the debate of buying direct vs resale. If DVC allowed prices of resales to be low (under $100pp) how could they persuade a buyer to spend almost double for a direct contract. So ROFR is for DVC's purpose to keep resale prices inflated to keep their direct prices to seem reasonable -- I guess in a way DVC'c control of the resale market ultimately benefits resale owners with a sustained value.