That's true about becoming a member with ESPN, we went in May and I think once you become a member you have up to 30 days to take the email that they send you and have your membership activated. We then received priorty seating (your seated within 5 minutes), plus you get credit on your ESPN card for the games upstairs. And a percentage off on merchandise. For us it worked out great as we ate there a couple of times during the 10 days we were there.