I just finished a Genie training session. A couple of PPs have asked questions earlier in the thread that I can maybe answer? Here are the main points I gleaned (much of this info is already out there, but I'll try to make it super concise to clear up some confusion I'm reading).
The Genie service itself will be free. It will be imbedded in
MDE. This is where guests will find their dining reservations, place mobile orders, and add themselves to sit-down restaurant waitlists if available. They can also view current and projected wait times here, as well as get suggestions for which attractions to visit next based on interests. Genie is also where guests will join Virtual Queues for select attractions, like RoTR and Rat.
Guests have the option to upgrade to
Genie+ for $15/person per day at WDW and $20/person per day at DL. Genie+ will allow guests to make Lightning Lane reservations for most attractions, one at a time. At WDW, onsite resort guests can make their first Genie+ reservation beginning at 7am. All others will have to wait until they enter a park. At DL, everyone has to wait until they enter a park to make their first reservation. There are no limits to how many Genie+ Lightning Lane reservations a guest can make each day but, again, they can only be made one at a time. No word on which attractions will be available through Genie+.
A few super headliner attractions at each park will not be included in Genie+. Guests can choose to use the Standby Line for most of these attractions, although some (like RotR and Rat) will only utilize Virtual Queues. Or subject to availability, guests can purchase Lightning Lane access for these super headliner attractions separately (no word on how much that will cost, but it will vary by date and attraction). Onsite guests can make their first Lightning Lane purchase starting at 7am. Guests can only purchase TWO Lightning Lane attractions per day, period. No official word on which attractions will be available for separate Lightning Lane purchase.
This is pretty much all the info that was given to us.