ALL Black Friday prices are already in effect at the stores and online.
In addition, there is usually a coupon good for an additional 20% off, store opening until about 10 am on Friday. This is on top of the sale prices.
Do NOT expect a sale price for Small World Dolls, or anything from FROZEN. If you want those items, go for that 20% off opportunity. The stores do not have a large backstock of those dolls.
Some stores opening at 8 pm on Thanksgiving, esp. outlets. Most others open at midnight.
As for Friends and Family prices being better, that is possible, because the F&F sale is actually a REALLY good sale. But the sales now are excellent too.