I use the Bagalinni type bag because I can get it at TJ Maxx or Marshall's for about half of what they sell for online. Generally they just come in black or blue though, from there. I like them because they are lightweight, waterproof, and come in different sizes.
Vera Bradley stuff is also comfortable. The only exception was when I bought a mini backpack from Vera Bradley. The straps were not comfortable and gave me skin abrasions on my shoulders. So I stick with a cross body.