For all those Looking you can also get the same coverage for free using the Chase Freedom Flex (different than unlimited, regular etc.) but as above you Cell phone bill must be paid on that card and the coverage starts the month after your first cell phone bill charge which is the same terms Amex is offering. Also the regular Amex Platinum and few others offer the coverage as well. The regular platinum happens to be a great deal if you travel a lot and other great benefits that easily cover the yearly fee many times over if you spend a lot on credit cards before it is said about the yearly fee.