YourEveryDayAdam
DIS Veteran
- Joined
- Jan 12, 2009
I'm not saying demand is down. If summer is any indication, demand is actually up. But if Disney is anticipating that the current reduced capacity levels are going to be the way things are for a long time, then SUPPLY is down.Without getting into the specifics of COVID and going down that black hole, I'm not sure I totally buy that from Disney's perspective. If demand truly were down, then prices typically have to come down as well (or at least not skyrocket like they are now). I don't think they're interested in actively reducing attendance in any meaningful way at their flagship theme park, even if they know that it will inevitably happen with the price increases.
I think their projections show that demand for their product has never been higher, and that's why they're charging us more and giving us less.
When supply is low and demand is high, then the price goes up. The price going up reduces demand...Just look at the number of people in this very thread saying "I guess we're done with going to the parks" or "time to sell the ol' DVC"... The trick with economics and business is finding the perfect price point to which demand perfectly meets your available supply.
I'm saying that Disney may have determined that the existing capacity levels will stay where they are for a long time. They've already said park passes are here throughout 2022, at least...so they likely anticipate reduced capacity levels throughout all of 2022.
I've ALSO personally received "guest satisfaction" surveys from some of my recent trips this last year (Aug 2020, Mar 2021, and June 2021) and on the last two of them, they were asking questions like "would you be willing to pay more money for a reduced attendance experience" sort of vibe. I don't recall the exact wording of the questions, but it definitely left me with the feeling that they were exploring raising prices so that they could reduce capacity. It's very possible that is the path they are deciding to go down.