To Disney,
I hope this gets read somewhere important. Doubt it will. I can’t speak for anyone on this board. But with regards to my family/touring group, you have effectively alienated all of us. We have been going annually for 30+ years and have spent an ungodly amount of money at WDW. And we have done so happily. Not anymore. Between this summer’s trip (where you were a shell of your former self, which we expected and accepted, but you still decided to raise capacity past the point where you could handle it appropriately). You have raised our costs while not enhancing the magic. In fact, you have taken away a lot of the magic due to your own “cost cutting.” And now, you have forced upon us price gouging tactics that are typically reserved for other areas of the industry. You have always strived to be different then the other amusement parks and to offer your customers MORE. That isn’t the case anymore. You are now clearly working to BECOME those amusement parks that you worked so hard for 70+ years to seperate yourself from. You offer us less, charge more and cut your own costs. Well, we have to cut costs too. And you have proven that you don’t care if we hold onto you during these tough times. We wanted to continue to go every year, but we keep having to add more and more to our yearly trip budgets, especially next year’s trip, without getting anything extra in return. In fact, we’re now paying huge costs for things that we’re once free (you couldn’t even throw us a bone by giving DVC and AP holders a promised free lightning pass or two?!) This is being done to the point where we don’t feel it is worth it anymore, as we are getting no more then we did in previous years (we’re actually getting less). It’s
not a fair transaction anymore Disney, in our view. Therefor, we won’t be going for a long while. I hope the board eventually forces out Bob Chapek and installs somehow who can re-ignite the previous culture’s that existed with Disney’s organization. One that is actually guest experience and park centric, and not one that is so eager to push Disney to become fully corporate focused while undoing a lot of the magic we love. We need MORE magic, not less. This genie app is an example of corporate magic, which is not the kind of magic we need, or deserve.
Sincerely,
One of your longest, oldest, consistent, high spending (and potentially former) customers.