We are lucky enough to have it included in our UK tickets, but before they added it for free we paid for it. I'm not sure if we were just going for less than a week I would find it value for money, but as we visit from the UK and go for 17 nights, its worth every penny to us (well, it's free now but you know what I mean!). They've captured some amazing pictures over the years that I'm sure we couldn't have done ourselves, and the quality for printing is much more superior to anything our phones can take.