Your not wrong on location playing a part I am sure. I am sure part of Disneys Pricing also reflects the plans for SW land opening and the changes at EPCOT and the popularity of its festivals. For the couple who loves to drink and do food at Epcot the Riveria prob does have extra value due to its Skyliner, in saying that Im not sure after a night of drinking I would want to step onto a suspended car, that could be a disaster in the making, depending on the sway of the vehicle. I am sure Disney is thinking more meta in its justification of pricing, as for the pricing for the Rivera for 378 the first week, that makes at least more since, yet for capacity its still 20 dollars more per adult ,ages 10+, for occupancy then staying at VGF. I know the head count per room thing is a number subject to want, of each vacationer, not everyone is going to want to cram 4 or 4.5 guests into a room, but as bussiness\hotel you plan for max occupancy. The prices are close to on par for occupancy of room if you want for the first week of December. I am sure the people at Disney who came up with the priceing, may see Epcots food offerings being as big a value as the 4 restaurants at VGF. I still think the price is more into it being a new DVC resort and closer to the new Disney Projects then anything else. Who knows how they weigh things, like everything else I am sure there is a formula they use.