- Joined
- Aug 18, 1999
Because they can only get $6-7 a point worth of cash out of them when they resell them via CRO to pay for the cruise. However, they think they are worth $19 a point to DVC members looking for a few extra points. Its a service that they offer that they don't really want to sell too many of anyway, thus the high price which gives them the demand they want with the margins they want.
To say it a little differently, all DVC receives for those points (from Members) are the annual dues ($6-$7pp). The purchase price of the contract went to DVD, which is an entirely separate entity from the Club. Think of the $6-$7 as the "cost of goods sold". $19 is the retail price.