So, I have said this before. I have a certain amount of money budgeted for entertainment. Disney gets the bulk of that money.
We all know this, and we are all comfortable with this. However, there is a set amount. For years, I have felt, the way we do Disney has been of great value. However, with many of the changes at Disney, that will eventually change.
What I think Disney does not quite understand:
Cancelling the Magical Express – While I do understand the saving, and yes, nobody is canceling the trip because they cannot get a free ride to/from the airport, they are losing their captive audience. When I lived in NY, Disney trips were an airplane ride away. While the free ride was great, the bigger thing was we were a captive audience. Every moment we were in Florida, we were at Disney. Every penny we spent was spent at Disney. Every meal was a Disney meal. Now, I do understand that Uber has changed the playing field a bit. But how many families will take an Uber to Olive Garden?
Price Increases - While nobody likes price increases, many of us understand that things do go up in price over time. However, Disney’s prices have increased much more that the standard cost of living. In addition, the lessening of certain discounts, or the elimination of some options the value (or bang for your buck) of Disney has decreased.
Disney has also hidden a lot of price increases. I look at it like I look at some of the hotel websites. They state a room is $100 a night, but when you click on the hotel to book it, you find out there is $18 in taxes, and a $32 a night resort or parking fee. Just show me the total price up front. Let me compare apples to apples. Disney could have just raised their price another $15 a day and included
Genie+.
Substitution – back in the ‘80s when I worked my way thru school by working at a supermarket, I was taught about substitution. In essence, people are still going to eat, no matter what goes on with the economy. However, if times are tough, people will find something different to eat. Instead of Ribeye, they will purchase a cheaper steak. Instead of the cheaper steak, they will purchase chop meat. Instead of chicken, they will purchase pasta.
In our case, substitution has meant perhaps going to Olive Garden instead of Beirgarten, or Nathans instead of Casey’s. The point being, I can take my family of six for a $400 dinner at the Beirgarten, or spend under $200 at Olive Garden. The problem for Disney is that once some people go down that path, they will not come back. Which means these short term gains could lead to long term loss of sales. Our habits have changed. We now hit one park in the morning, hop in the car, go off-site for lunch, then arrive at the next park by 2:00.
Paying more for less – While I already made the point about the Price Increases, I think it is a double insult to charge people more while you are delivering less. Unlike the other points, yes, most of this is basically Covid related. However, some of it is also about the changes to park hours. Disney seems to be on a bit of a downward spiral. Less people, so close the parks earlier. Earlier closings leads people to believe the whole less value for your money ($150 for 15 hours is just $10 an hour, while $150 for only 10 hours makes your cost $15 and hour, a 50% increase).
Reservations – I know Disney purists hate when I say Disney is a theme park. And I agree, Disney is basically in a league of their own. But, there are theme parks all over the country, and the world. In the US, we have season passes to both Six Flags and to one of the Cedar Fare parks. No other park that I am aware of requires reservations at this point. For an out of state AP holder, the reservation system is the one thing that has completely changed how we “Do Disney”, and not for the better.
What Disney does not realize – As Annual Pass holders, many of us bring Disney more business. While we do take some long weekend trips with just the three or four of us (depending on school), Many of our trips included friends., in-laws, daughter and son-in-law, sister’s and their families, etc. Many people want to go with us. Case in point, this weekend. We will be there for the weekend, and my wife’s cousin and their family are going to join us on Sunday. There is another three one day tickets Disney is going to sell, and they had no plans in going to Disney until we said we would be there. Then we planned and got an ADR for the six of us Sunday afternoon. More money for Disney, because if it was just the three of us, we would probably have picked up something at Publix that night.
That is what they do not understand. They will probably do another $1,000 in business between park tickets, drinks and food on Sunday that they would have. That is one hundred percent because of me. If Disney loses my business, they will also lose that business.
I am not sure is Chapek is the correct one to blame for all of this, but the buck does stop with him.